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Down The Rabbit Hole

Jan 21, 2020

By Melissa Rodwell

A Clothing Store in Minnesota That You Definitely Want to Know About

Alison Wright hates rules. Being a self-proclaimed “shopping addict”, Alison’s deep love for fashion has been a lifetime passion. She buys and personally curates an incredible range of luxury designer fashion and after selling exclusively online on eBay and Poshmark, she opened her first brick and mortar about 18 months ago. 

Excelsior is a small town in Minnesota, about a 30-minute drive from downtown Minneapolis. A touristy, “Eddie Bauer” influenced ‘burb, Alison thought it was the perfect place to open up a rock and roll clothing boutique. Alison says, “the area needs to wake up and stop wearing flannel!” Strange that she would open an eclectic boutique in a small town where people come from all over the US to see the lake and locals are more interested in buying things for their home and dogs! But Alison loves a challenge and she has happily taken this one head on! 

Dress Roberto Cavalli 
Necklace Aurelie Biedermann

Dress Roberto Cavalli
Necklace Kenneth J Lane

Dress Ralph Lauren Collection
Necklace Mawi
Bracelet Tom Binns
Belt
Elizabeth & James

Down the Rabbit Hole is a carefully curated store housing some of the biggest labels in fashion: Dior, Alexander McQueen, Stella McCartney! The store has a New York City vibe which she decorated herself! When she first signed the lease, the store was dark and had a dungeon feel. Now it’s white and inviting, the lighting is beautiful and shows off the clothing which she has personally handpicked. She buys clothes she would personally wear at a price point she would pay for! 

Dress Chloe Vintage

And did we mention her rock and roll influence? Alison Wright even looks like she has spent time with “the band!” She’s got a cool, edgy, “rock wife” demeanor and her clothes are obviously well picked by her exquisite eye! 

Dress Roberto Cavalli
Necklace Aurelie Biedermann
Belt Kenneth J Lane
Shoes Calvin Klein

Dress Notte Marchesa

Although she admits that it’s been slow to wake people up in the area, Alison is not a quitter! She intends to keep Down the Rabbit Hole going, breaking the rules and claiming her stake in Excelsior, MN! I think Alice should get over there and do an event soon! After all, I think Alice would be quite comfortable jumping Down the Rabbit Hole, don’t you? 

Dress Stella McCartney 
Boots Louboutin

Dress Ralph Lauren collection
Necklace Mawi
Bracelet Tom Binns
Belt
Elizabeth & James
Boots Louboutin

To visit the store

351 2nd Street, Lower Level

Excelsior, MN 55331

952-474-3886

downtherabbitholemn@gmail.com 

downtherabbitholemn.com 

Winter Hours:

Fri-Sat: Noon-6 PM or by appointment only 

Dress Roberto Cavalli
Boots Louboutin

Photography: Al Larson @larsonphotographic

Stylist: Juls Wilson @fashionjulsmn

Hair: Sharon Hughes @sharon.hughes.beauty

Makeup Farah Hussain @femmefatalmakeup

Model: Iryna Ziborova @irynasunshine

Stylist Assistant: Marylynn Shapiro @fashlynn

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