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Better Natured: Honest Hair Care

Sep 21, 2020

By Melissa Rodwell

There’s a misconception that the best things come in small packages. But in this case, this simply is just not true. When I received this gorgeous box of hair care products from Better Natured, I was truly in awe as I opened the beautiful packaging to find so many great hair goodies inside! Now let me just say right now, I am a big advocate of clean beauty. I ONLY use clean products on my skin, hair, and body. So the first thing I did was check Better Natured’s mission statement and ingredients, and WOW! Double-check on all the above!

Photograph by Ron Beaver

Better Natured uses Nature + Science, heavy on nature. They hold themselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which has undergone limited processing. In the Better Natured line, the percent naturally-derived varies from product to product and ranges from 86% to 99%. They have added a small amount of naturally derived synthetic products (some as low as 1%) because they want their products to actually work! We’ve all bought those products that claim they are 100% clean only to be disappointed with their performance.

This is the box I received from Better Natured & The Woods & Co, a fantastic beauty and wellness PR firm based in NYC during the middle of the shutdown and it was such a happy, fun package to get during such a drab and uncertain time! When I opened the package and started pulling out the products, the first thing I did was check Better Natured’s website for an ingredient check. The second thing I did was open the bottles to smell the products and Oh. My. God! They all smell as delicious as they look!! I couldn’t wait to try them out! I started with their Moisturizing Shampoo and Moisturizing Conditioner, two products I highly recommend! I have long, rather fine, blonde hair, and the products were perfect! Sometimes I use a conditioner that is just way too heavy for my hair type. But the Moisturizing Conditioner was just right for me! What’s also really great is that the company has complete transparency: you can see what percentage of ingredients are in each of their products because they list it right on the bottle!

But honestly, their Hydrating Leave-In Milk is TO DIE FOR! This bottle of dynamo does everything: detangle, condition, hydrate, smooth, add shine, and protect against your blow dryer heat! I originally tried it to help with detangling but the other surprises put it immediately on my “must-have” list forever!

I just really love this company! Their website is super user-friendly, explaining all of their product lines, how to use them and even include how-to videos, their packaging is the bomb, it smells good, it’s clean and they are 100% transparent about their ingredients. No parabens, no phthalates, no silicone, no gluten, no mineral oil or dyes. And never tested on animals! Give Better Natured a try, I’m certain their products will become part of your daily routine!

Check out Better Natured on Instagram: @betternatured

Check out The Woods & Co on Instagram: @thewoodsandco

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